Quick Turnaround Promotion

The Client:

Due to contractual obligations, a client needed to execute an in-pack sampling promotion with a partner company within a 2 month timeframe

The Challenge:

Truncated timeline made pre-printing cartons for the promotion impossible

Our Solutions:

• On-pack coupon sticker/label promoting the sample inside
• Automatic inserter dropped the sample inside the package
• Promotional label automatically affixed on-pack after the box passed through the weight-check, to ensure only boxes with samples received labels

The Results:

Completed production of over 250K boxes with samples in-pack and labels affixed to package within 2.5 weeks after receiving artwork