Product Launch In-Pack Sampling

The Client:

A CPG company was launching a new kids cereal

The Challenge:

The brand team wanted to figure out a way to cost effectively include sampling in their launch plan

• Provide cost-effective delivery of very fragile samples
• Original plan called for shrink-wrapping samples to packages of a product with similar target demographics

Our Solutions:

• Proposed automatically in-packing samples directly into packages of established kid cereal brands
• Designed and developed equipment specifically designed to maintain product integrity

The Results

• Delivered over 1.3 million product samples in-pack with minimal disruption to line operations
• Significant cost-savings per piece compared to shrink wrapping sample to box
• Insight’s total delivered cost            $0.14
• Shrink wrap and ship                      $0.65
• Savings                                          51 cents /unit (79%!!!)           

• Company has since worked with Insight on six additional in-pack sampling programs