Press Release: Insight Promotions In-Packs Star Wars Pens Into Big G Cereals

Bartlett, IL -  Insight Promotions is pleased to announce that General Mills selected Insight’s turnkey solution for automated in-packing to execute the Star Wars’ Character Pens promotion. Insight automatically in-packed 10 million character pens into five Big G cereal brands.  The promotion is scheduled to hit store shelves this February.   

Insight Promotions was a critical partner in the execution of this promotion, working closely with the manufacturing plants to automatically in-pack millions of pens without disrupting production.

This month, Julia Anderla of General Mills told MarketingDaily, “Such promotions are a part of General Mills’ strategy to “add additional value for consumers” to its cereals and snack brands.”

Insight Promotions has long standing relationships with companies like General Mills to execute in-pack promotions. This past October, as reported in the New York Times On-Line, General Mills partnered with DC Comics to insert custom edition comic books into various Big G cereals. Insight Promotions engineered and executed the in-plant solution for General Mills.    

Insight Promotions is a leading provider of automated in-pack and on-pack promotions for leading consumer packaged goods companies. The Insight team of industry experts partners with companies to plan and execute turnkey promotion solutions without disrupting clients’ manufacturing lines. From automating on-pack promotions to inserting premiums and fragile product samples, Insight Promotions customizes each promotion solution to meet marketing objectives and operational realities.

For more information regarding Insight Promotions, please visit www.insightpack.com