Brand Partnering: In-Pack Sampling Promotion

The Client:

A CPG company wanted to sample their product inside a complimentary brand’s packages

• The sampled brand would reach millions of their target consumers via the complimentary brand's packages
• The complimentary brand would provide added-value to its consumers by offering a free sample inside

The Challenge:

• Overcome product conformance issues between carrier brand and the brand being sampled
• Different shelf lives
• Allergen disconnects
• Kosher level discrepancies

Our Solutions:

• Changed complimentary product labeling for duration of promotion
• Reduced shelf life to match that of the sampled product
• Rabbinic counsel permission attained to keep Kosher status consistent throughout promotion

The Results:

• Delivered over 2.5 million product samples in-pack with minimal disruption to the line
• Significant cost-savings per piece compared to other sampling tactics
• Insight Promotions total delivered cost       $0.15
• In-store sampling                                        $0.33
• Direct mail                                                  $1.58
• Satisfaction from the (complimentary) brand was high. The promotion was little cost to them and it added value to the consumer. (The sample) went into a base product and generated an extra eating occasion with the consumer. - Senior Promotions Manager, major food manufacturer