Insight Promotions – Blog

Doron Stern, VP Marketing, at Chobani Greek Yogurt shared how the company grew from 5% brand awareness in 2009 to being the #1 brand in the yogurt category. Remarkably, Chobani accomplished this with an advertising budget of only $200K in 2009. According to Stern, Chobani created awareness and drove trial by following a three steps… Read More ›

The presentation by Subway’s CMO, Tony Pace, was the talk of the Promotion Marketing Association’s Annual Conference!  Tony shared how Subway’s $5 Footlong promotion, evolved from a 4-week program into a $4 billion brand. Most notably, $5 Footlong challenged the conventional pricing wisdom that “99 cents is a better value than $1″. Tony explained how… Read More ›

Running promotions directly on the manufacturing line can be nerve-wracking for CPG operations teams.  But this doesn’t have to be problematic.  In fact, with our help, one of our clients recently broke line speed records while running a tandem in-pack/on-pack promotion.  One of our clients was looking to sample a new drink mix product inside… Read More ›

Recalls not only impact the company and the brand involved, but they can also impact other brands in the same category as the recalled product. Promotions can be a great way to mitigate the impact of a recall. And planning in advance for a recall-driven promotion can help your brand react quickly if one occurs… Read More ›

The theme of this year’s Promotion Marketing Association’s Annual Conference was Game Changers.  The two day event featured speakers like Laura Klauser, VP Consumer & Customer Solutions, Unilever and Bryan Reese, CMO, Bolthouse Farms as well as panel discussions about e-commerce and cause marketing.  We wanted to share a few things with you that got… Read More ›