Recalls not only impact the company and the brand involved, but they can also impact other brands in the same category as the recalled product. Promotions can be a great way to mitigate the impact of a recall. And planning in advance for a recall-driven promotion can help your brand react quickly if one occurs… Read More ›
Insight Promotions – Blog
PMA Conference Buzz ›
By
Insight | Posted on November 01, 2011 in
Promotions
The theme of this year’s Promotion Marketing Association’s Annual Conference was Game Changers. The two day event featured speakers like Laura Klauser, VP Consumer & Customer Solutions, Unilever and Bryan Reese, CMO, Bolthouse Farms as well as panel discussions about e-commerce and cause marketing. We wanted to share a few things with you that got… Read More ›
Trends from PACK Expo 2010 ›
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Insight | Posted on November 15, 2010 in
Packaging Trends
This year’s PACK Expo was a huge show with over 1,800 exhibiting companies, and Insight Promotions was excited to once more have a booth. This year, we asked our technical team to walk the show and look for key trends and innovative ideas. We wanted to share some of the things that caught their attention. Key Trend:… Read More ›
