Insight Promotions – Blog

Doron Stern, VP Marketing, at Chobani Greek Yogurt shared how the company grew from 5% brand awareness in 2009 to being the #1 brand in the yogurt category. Remarkably, Chobani accomplished this with an advertising budget of only $200K in 2009. According to Stern, Chobani created awareness and drove trial by following a three steps… Read More ›

The presentation by Subway’s CMO, Tony Pace, was the talk of the Promotion Marketing Association’s Annual Conference!  Tony shared how Subway’s $5 Footlong promotion, evolved from a 4-week program into a $4 billion brand. Most notably, $5 Footlong challenged the conventional pricing wisdom that “99 cents is a better value than $1″. Tony explained how… Read More ›

Running promotions directly on the manufacturing line can be nerve-wracking for CPG operations teams.  But this doesn’t have to be problematic.  In fact, with our help, one of our clients recently broke line speed records while running a tandem in-pack/on-pack promotion.  One of our clients was looking to sample a new drink mix product inside… Read More ›

Insight Promotions has developed new Speed Matching technology that significantly increases the hit rate of automated in-pack promotions during ramp-ups. Designed to respond to line stops and starts, the technology monitors and reacts to line speed changes to ensure successful insertion while the line is ramping up to full speed. Speed Matching can be integrated… Read More ›

Recalls not only impact the company and the brand involved, but they can also impact other brands in the same category as the recalled product. Promotions can be a great way to mitigate the impact of a recall. And planning in advance for a recall-driven promotion can help your brand react quickly if one occurs… Read More ›

The theme of this year’s Promotion Marketing Association’s Annual Conference was Game Changers.  The two day event featured speakers like Laura Klauser, VP Consumer & Customer Solutions, Unilever and Bryan Reese, CMO, Bolthouse Farms as well as panel discussions about e-commerce and cause marketing.  We wanted to share a few things with you that got… Read More ›

This year’s PACK Expo was a huge show with over 1,800 exhibiting companies, and Insight Promotions was excited to once more have a booth. This year, we asked our technical team to walk the show and look for key trends and innovative ideas. We wanted to share some of the things that caught their attention. Key Trend:… Read More ›