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INSIGHT is truly the only independent provider to deliver package based promotions as a single point of contact. Helping companies transform marketing and manufacturing ideas into measurable improvements in revenue, profit, and market share through effective and efficient promotions programs.
INSIGHT’s focus on comprehensive project management, team coordination and cost control have earned a favorable reputation and a distinctive role in the promotions programs of leading food and packaged goods companies.
We work to assist brand and marketing teams in building brands, introducing new products, and attracting and retaining consumer interest. Operating as members of the customers’ teams, both in the corporate office and on the factory floor, we help to reduce overall costs, coordinate companies’ multidisciplinary efforts and goals, enhance communication during promotions activities, and provide useful post-project analysis for future endeavors.
Our products include a variety of premiums, coupons, games, samples, 3D toys, brochures and other consumer-attracting items inserted in or applied to packaging. Simply said, we are the people who put toys in cereal boxes, coupons on cookie packages, game pieces in pet products, and cross-sample among brands, etc. It is, however, our passion that distinguish us from other promotions solutions providers.
Services include product/project development, vendor management, purchasing, engineering and manufacturing technical coordination and oversight, equipment design and installation, and productivity analysis. INSIGHT’s blend of marketing, manufacturing, engineering and sourcing expertise has established its place in the promotions industry.
INSIGHT is headed by Greg Batton. Greg has more than 25 years of experience in research and development, engineering, product sourcing and qualification, chemistry, manufacturing design and production, and promotional marketing. He has worked both in the corporate office and in plants, and understands and demonstrates the importance of developing credible and viable relationships in both venues. His broad cross-section of disciplines, along with a commitment to integrity and fairness, have established his credibility and earned him the trust of all levels of the workforce in many leading companies.
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