1st Automated Toy In-Pack Promotion
The Client:
A major kid’s cereal manufacturer ran many promotions involving in-packed toys
The Challenge:
Customer wanted to increase toy in-packing efficiency by adding an automated capability
Our Solutions:
- Developed automated means of delivering toys into packages directly on factory line
- One machine replaced 3-4 individuals who were manually inserting the toys
- Worked with factory from planning through execution to overcome all issues within the process
The Results:
- Automated the delivery of customer’s in-pack promotion
- Inserted 5.5 million toys in-pack at line speed
- Significant cost-savings per piece compared to manual insertion
- Savings per unit 83%
- Have since inserted over 31 million toys in-pack for this customer
